Get in the Saint Paul Insider's Guide

Insider’s Guide

The official travel planning resource for Saint Paul, Minnesota.

Visit Saint Paul, the city’s official destination marketing organization, produces the Saint Paul Insider’s Guide, telling the Saint Paul story about the diverse collection of opportunities for visitors to eat, drink and experience when they visit.This full color, 84-page publication is the ultimate resource for visitors and residents alike in planning an exciting Saint Paul experience! In addition to rich editorial content, the guide includes events, attractions and business listings. 

Visit Saint Paul members receive a complimentary listing in the Insider’s Guide Planning Directory. 
- Members, submit your directory listing to be included (Deadline is Feb 22, 2019).
- If you aren't already a member, become one today!

Members can also spotlight their business by including an Advertisement in the Guide: Insiders Guide Media Kit 2019 / 2020 
Advertising Deadline is February 22, 2019 - Contact Jaimee to reserve space today

Why should you be in the Saint Paul Insider's Guide?

- It's the primary fulfillment piece for visitor inquiries, offering businesses direct access to target audiences who are ready to eat, stay and play in Saint Paul.

- It's Award Winning - Explore Minnesota Tourism recognized the Saint Paul Insider's Campaign with the award for Best Branding and Integrated Marketing Campaign at the 2019 Tourism Conference.

Feedback from Readers:

 " I just wanted to reach out and let you know that I requested your 2019 Insider’s Guide and WOW! was I ever impressed!! After I received my Insider’s Guide Packet, I have now went to your website to admire all of your imagery, scoped out your social media, & I have now even looked up flights to see how much a weekend away would be for me. (You really have me convinced, I HAVE TO COME VISIT!!) You tell the story of your community through pictures, experiences, special events, and all of the niche communities surrounding you in such a creative & eye-catching way. It all really peeks my interest, to not only visit Mall of America & a Minnesota Vikings game – but to make sure I plan to explore the food scene, history & stay in Saint Paul to receive a truly authentic Saint Paul experience!"  --Potential Visitor from Ohio

"I received a copy of the VisitSaintPaul Insider magazine today. Just wanted to let you know that, as a former non-profit marketer and copywriter, I found the magazine really impressive! Innovative design, smart copy, and lots of information about new developments in St. Paul that I wasn’t aware of even after living here for 40 years. You made us look really good—a great destination for conventions, new business, great food, and fun. Thank you, and congratulations to all the talented people who put the issue together!"  --Excited local resident

Direct Request & Distribution

Out of Market:

On average, 1,000 Insider's Guides are sent directly to visitors each month per their request.

Top 10 States for requests:

New York
The guide is mailed internationally, with requests from 50 countries.
  It is also available at Explore Minnesota Welcome Centers across the state.

In Market:

The Insider's Guide is distributed in high-traffic areas including:
  • MSP International Airport • Mall of America • Landmark Center • Union Depot • Hotels • Attractions • Colleges & Universities • Local Businesses 
• Conferences, Tradeshows & Events • Realtors


A digital version is available.



Contact us to reserve your space today!

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