Guide Visitors to Your Business

Insider’s Guide

Advertising in the Saint Paul Insider’s Guide guarantees your business is front and center when visitors are making their travel plans while they are in the Saint Paul area.

The Saint Paul Insider’s Guide offers businesses direct access to target audiences who are ready to dine, shop and explore Saint Paul. Distributed by Visit Saint Paul, the official tourism agency, this full-color guide is the primary publication given to those looking for info about what to do in Saint Paul.

125,000 Copies   12 Month Distribution 


Visit Saint Paul members receive a complimentary listing in the Insider’s Guide Planning Directory.  
- Members, submit your directory listing to be included (Deadline is January 30, 2020).
- If you aren't already a member, become one today!

Why should you be in the Saint Paul Insider's Guide?

- It's the primary fulfillment piece for visitor inquiries, offering businesses direct access to target audiences who are ready to eat, stay and play in Saint Paul.

- It's Award Winning! Explore Minnesota Tourism recognized the Saint Paul Insider's Campaign with the award for Best Branding and Integrated Marketing Campaign at the 2019 Tourism Conference.

Feedback from Readers:

 " I just wanted to reach out and let you know that I requested your 2019 Insider’s Guide and WOW! was I ever impressed!! After I received my Insider’s Guide Packet, I have now went to your website to admire all of your imagery, scoped out your social media, & I have now even looked up flights to see how much a weekend away would be for me. (You really have me convinced, I HAVE TO COME VISIT!!) You tell the story of your community through pictures, experiences, special events, and all of the niche communities surrounding you in such a creative & eye-catching way. It all really peeks my interest, to not only visit Mall of America & a Minnesota Vikings game – but to make sure I plan to explore the food scene, history & stay in Saint Paul to receive a truly authentic Saint Paul experience!"  --Potential Visitor from Ohio

"I received a copy of the VisitSaintPaul Insider magazine today. Just wanted to let you know that, as a former non-profit marketer and copywriter, I found the magazine really impressive! Innovative design, smart copy, and lots of information about new developments in St. Paul that I wasn’t aware of even after living here for 40 years. You made us look really good—a great destination for conventions, new business, great food, and fun. Thank you, and congratulations to all the talented people who put the issue together!"  --Excited local resident


Targeted Distribution

Circulation of 125,000 print copies and available digitally at

Out of Market:

On average, 1,000 Insider's Guides are sent directly to visitors each month per their request.

Top 10 States for requests:

New York
The guide is mailed internationally, with requests from 50 countries.
  It is also available at Explore Minnesota Welcome Centers across the state.

In Market:

The Insider's Guide is distributed in high-traffic areas including:
  • MSP International Airport • Mall of America • Landmark Center • Union Depot • Hotels • Attractions • Colleges & Universities • Local Businesses 
• Conferences, Tradeshows & Events • Realtors


Digital Version


Ad Rates & Sizes



Full Page $7900
2/3 Page $6890
1/3 Page $3695
1/4 Page $2800
1/6 Page $1910
1/12 Page $1025

*Add 15% for Non-Member Rates



Contact us to reserve your space today! Advertising deadline is January 30, 2020.

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