Become a Partner
Connection · Visibility · Resources
Where Saint Paul's stories come together and local businesses gain momentum through tourism.
Why Partner
Your Business, Part of the Story
We share the people, places and neighborhoods that make Saint Paul one of a kind with travelers, meeting planners and locals. Partnership puts your business in front of them, connects you with the city's hospitality community and helps you grow as Saint Paul grows.
Whether you run a restaurant, shop, festival, attraction or hotel, there's a place for you here.
Partner Benefits
Become part of the network moving Saint Paul's visitor economy forward.
- Partner networking events
- Access to Visit Saint Paul staff
- Weekly partner and industry newsletters
Show up where visitors plan, explore, and decide where to go and what to do.
- Personalized business page in Partner Directory
- Submit your events to the Events Calendar
- Business inclusion in our Visitor's Guide - 70,000+ circulation
- Host a Local Lover's Deal for visitors looking for what you offer
Tools that make taking advantage of your partnership easy.
- 24/7 members only access to MyVSP Partner Portal
- Easy to navigate Convention Calendar including planner contact information and group size
- Educational Workshops for you and your team
See it in Action
What Partnership Looks Like
Partnership looks different for every organization, shaped by who you are and what you want to achieve. Here's how a few Saint Paul businesses might put their benefits to work:
Restaurants
The Neighborhood Restaurant
A food lover in town for the weekend searches places to eat in Saint Paul.
Your page in our Partner Directory pops up in their web search with photos, hours and a Local Lover VIP Pass deal. They spot your Friday night music event on the Events Calendar, and by Saturday morning they're back for brunch.
Retail
The Local Treasure
Visitors exploring Saint Paul's neighborhoods find your shop on our Shop West 7th Street blog, with photos, hours and a Local Lover VIP Pass deal that gives them a reason to stop in.
Your spot in the Insider's Guide puts you on their weekend list, and your holiday open house on the Events Calendar brings in locals and travelers alike. They leave with a shopping bag and a new favorite store.
Festivals & Events
The Summer Festival
Families planning a weekend find information about your festival on the Events Calendar and in the Insider's Guide. Visitors see it on the digital kiosks in downtown. Before the big event day, you sharpen your social strategy at a business marketing workshop, and your crowd shows up ready to celebrate!
Attractions
The One-of-a-Kind Attraction
Your attraction shows up on Things to Do, in the Insider's Guide and on downtown digital kiosks, right where visitors are planning their weekend. When the Convention Calendar shows a big conference coming to town, you create an attendee offer, and Visit Saint Paul can point meeting planners your way.
Hotels
The Downtown Hotel
A statewide association is choosing its next meeting city, and a hockey tournament is bringing families for an upcoming tournament.
Group and meeting hotel block leads reach you through the Visit Saint Paul sales team, and the Convention Calendar helps you plan staffing and rates well before citywide events fill the streets.