Insider's Guide
Advertising in the Saint Paul Insider’s Guide guarantees your business is front and center when visitors are making their travel plans while they are in the Saint Paul area.
2025 Digital Insider's Guide
The Saint Paul Insider’s Guide offers businesses direct access to target audiences who are ready to dine, shop and explore Saint Paul.
Distributed by Visit Saint Paul, the official tourism agency, this full-color guide is the primary publication given to those looking for info about what to do in Saint Paul.
12 Month Distribution
Visit Saint Paul members receive a complimentary listing in the Insider’s Guide Planning Directory.
- Members, submit your directory listing to be included
- If you aren't already a member, become one today!
Why should you be in the Saint Paul Insider's Guide?
- It's the primary fulfillment piece for visitor inquiries, offering businesses direct access to target audiences who are ready to eat, stay and play in Saint Paul.
- It's Award Winning! Explore Minnesota Tourism recognized the Saint Paul Insider's Campaign with the award for Best Branding and Integrated Marketing Campaign at the 2019 Tourism Conference.
Targeted Distribution
Distribution of 70,000 print copies and available digitally at VisitSaintPaul.com
Out of Market: |
On average, 900 Insider's Guides are sent directly to visitors each month per their request. | ||
Top 10 States for requests:
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| The guide is mailed internationally, with requests from 50 countries. | |||
| It is also available at Explore Minnesota Welcome Centers across the state. | |||
The 2023 Insider's Guide was poly-wrapped with the May/June issue of Minnesota Monthly | |||
| In Market: | The Insider's Guide is distributed in high-traffic areas including: | ||
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| Online: | Digital Version |
Advertise in the Guide
Meet Sidney Abramson
We have started work on the 2025 Saint Paul Insider's Guide which offers businesses direct access to target audiences who are ready to dine, shop and explore Saint Paul. Advertising opportunities are open, and we are excited to announce that Sidney Abramson with Destination Signals is going to be handling all outreach this year. This year's Guide offers fresh, new editorial opportunities allowing for more featured placements throughout.
