FOR IMMEDIATE RELEASE
May 5, 2014
Adam Johnson, Vice President of Marketing & Communications
P: 651-265-4904 | C: 651.226.5403 | firstname.lastname@example.org
Lisa Huber, Marketing & Media Relations Manager
P: 651-265-4907 | C: 612.396.3864 | email@example.com
SAINT PAUL, Minn. – As part of National Travel & Tourism Week (May 3-11), Visit Saint Paul, the city’s official convention & visitors bureau, has announced the launch of a summer leisure travel promotion - Saint Paul Road Trip fueled by SuperAmerica – targeted at drawing in more visitors to Saint Paul from the upper Midwest.
This summer-long promotion will tell the story of Saint Paul as a unique vacation destination through the organization’s mobile visitors center known as “Paul.” This modified Ford Transit Connect includes two 19 inch television monitors, a 360 degree awning system, three information distribution windows, a sun roof for parades, iPhone and Android smartphone chargers and is wrapped in beautiful Saint Paul imagery. His hashtag #HangWithPaul is highly visible on the hood and will be the social media connection to his whereabouts throughout the summer.
The summer schedule is currently slated for 42 days on the road including events in Chicago, Fargo, Milwaukee, Sioux Falls and Winnipeg as well as festivals and events throughout the metro area. Event attendees will have the opportunity to “hang with Paul” and learn about the great city of Saint Paul from staff members as well as grab marketing materials on things that interest them in the city. People can register throughout the summer to win the VIP Saint Paul Getaway valued at $4000 as well as other prizes.
“We’re excited to launch Paul on his second annual road trip adventure in an effort to reach potential visitors to Saint Paul,” said Terry Mattson, President & CEO of Visit Saint Paul. “We are very appreciative of the support from our sponsors including the hotels, restaurants and attractions whose financial support makes this whole promotion possible.”
The Saint Paul Road Trip promotion wouldn’t be possible without the support of the promotion sponsors including SuperAmerica, Union Depot- Amtrak, Megabus, Jefferson Lines, Minnesota State Fair, Science Museum of Minnesota, Ordway Center for Performing Arts, Running Aces Harness Park, Mall of America, Red Bull, Jack Links Beef Jerky, Pearson’s Candy Company, History Theatre, University of Minnesota, Extreme Sandbox, St. Paul Saints, Rosedale Center, Summit Brewery, Beer Dabbler, Grand Ave and Twin Cities Jazz Festival
Additionally, people who book a hotel in Saint Paul between May 5 and September 1 and travel by December 31, will receive 15% off their stay using promo code STP. This deal is available at the following sponsor hotels: The Saint Paul Hotel, Best Western Kelly Inn, Crowne Plaza St. Paul Riverfront, Embassy Suites Downtown, DoubleTree by Hilton Downtown St. Paul , Holiday Inn St. Paul Downtown
About Visit Saint Paul:
Visit Saint Paul, formerly the Saint Paul Convention & Visitors Authority, was founded in 1927 as the Saint Paul Convention and Visitors Bureau, making it one of the oldest destination marketing organizations in the United States. The mission of the organization is to generate economic growth for Saint Paul by effectively marketing the RiverCentre campus, Saint Paul and the region as a preferred convention and tourism destination. Visit Saint Paul oversees management of the Saint Paul RiverCentre Convention Center and Legendary Roy Wilkins Auditorium.