Visit Saint Paul Launches new #MySaintPaul Tourism Initiative
This is the city’s first official guide produced by Visit Saint Paul in nearly a decade and marks a new effort in strengthening and growing Saint Paul’s brand by telling the capital city’s story through the voices of the people who know and love the city – people like artist Seitu Jones, musician and actress Savanna D’Amico, Growler Magazine editor Joe Alton and lifelong residents Frank & Shirley Windisch.
FOR IMMEDIATE RELEASE
February 16, 2015
Contact:
Adam Johnson, Vice President of Marketing & Communications
C: 651.226.5403 | ajohnson@visitsaintpaul.com
Lisa Huber, Marketing & Media Relations Manager
C: 612.396.3864 | lhuber@visitsaintpaul.com
SAINT PAUL, Minn. – Visit Saint Paul, the city’s tourism agency, has launched a new visitors guide and video showcasing all that the city has to offer from the local, or insider’s, perspective. Both components debuted at the Explore Minnesota Tourism Conference which Saint Paul hosted earlier this month for the first time in two decades.
“Saint Paul has a unique story to tell,” said Terry Mattson, President & CEO of Visit Saint Paul and the RiverCentre Authority. “With the launch of our Insider’s Guide and a new video, we now have more ways to promote the Saint Paul experience.”
This is the city’s first official guide produced by Visit Saint Paul in nearly a decade and marks a new effort in strengthening and growing Saint Paul’s brand by telling the capital city’s story through the voices of the people who know and love the city – people like artist Seitu Jones, musician and actress Savanna D’Amico, Growler Magazine editor Joe Alton and lifelong residents Frank & Shirley Windisch.
Readers will find the #MYSAINTPAUL theme throughout the guide inviting them to do just that – make it theirs! Whether their Saint Paul is the mighty Mississippi River, the gangster past, the local charms, the craft beer scene, or all of the above, the #MYSAINTPAUL hashtag allows people to engage with the destination from a social media perspective.
Similarly, Visit Saint Paul created a new three-minute promotional video that carries the #MYSAINTPAUL theme and highlights the many things to see and do in Saint Paul. The video incorporates ground and drone footage, while highlighting Saint Paul’s festivals and events, food scene and diversity. The footage is the first in the series of videos bringing Saint Paul's brand to life
A new responsive design website will launch during National Travel and Tourism Week in May that will also reinforce the #MySaintPaul brand.
About Visit Saint Paul:
The Saint Paul Convention & Visitors Authority, doing business as Visit Saint Paul, was founded in 1927 as the Saint Paul Convention and Visitors Bureau, making it one of the oldest destination marketing organizations in the United States. The mission of the organization is to generate economic growth for Saint Paul by effectively marketing the RiverCentre campus, Saint Paul and the region as a preferred convention and tourism destination. Visit Saint Paul oversees management of the Saint Paul RiverCentre Convention Center and Legendary Roy Wilkins Auditorium.
More Saint Paul news: www.VisitSaintPaul.com/press