Insider's Guide Advertising

Reach Visitors before they arrive

Advertising in the Saint Paul Insider’s Guide guarantees your business is front and center when visitors are making their travel plans while they are in the Saint Paul area.

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Showcase Your Business to Travelers

Our guide is the primary fulfillment piece for visitor inquiries, offering businesses direct access to target audiences who are ready to eat, stay, and play in Saint Paul, Minnesota. Purchasing an advertisement space in our Insider’s Guide is more than a marketing investment; it’s an opportunity to connect with over 70,000 visitors to our city. Be a part of telling Saint Paul’s story and reserve your additional place in the guide today.

Reserve Your Spot

Distributed by Visit Saint Paul, the official tourism agency, this full-color guide is the primary publication given to those looking for ideas on what to do in Minnesota's Capital City. In addition to the 70,000 print copies that are distributed to high traffic areas including the MSP International Airport, Mall of America, Landmark Center, Union Depot, and hotels, the guide is also mailed to 10,000 Minnesota Monthly subscribers alongside the May/June 2027 issue of the magazine.

On average, 900 Insider's Guides are sent directly to out of market visitors each month per their request. Here are the top 10 states for requests:

California
Florida
Illinois
Iowa
Ohio

Michigan
Minnesota
Missouri
Texas
Wisconsin

Advertise in the Guide

From stylized advertorials to standard ads, we have 10 options to help you reach a larger audience that are also compatible with your budget. Be a part of this exclusive opportunity to showcase your business to a wider audience.

The deadline to secure your advertisement space is October 9, 2026.

The Content

Every page is shot, styled, and written to feel like a love letter to Saint Paul — outdoors and neighborhoods, global flavors, arts, sports, history, and more. Your ad or sponsored placement lives
right alongside it.

Reserve Preferred Ad Space

The Reach

Purchasing advertising space with Visit Saint Paul is more than a marketing investment — it's an opportunity to connect with our community and the many travelers who explore our city. The Official Saint Paul Insider's Guide is distributed widely, reaching both residents and visitors eager to experience what makes Saint Paul unique.

Insider's Guide Rate Card