Through Visit Saint Paul's partnership with Locl, all businesses in Saint Paul are eligible for premium access to Locl for free through 2022.
What is Locl?
Locl is an online service that builds on the Google Business Profile program framework. Locl makes it a lot easier for single and multi-location businesses to manage their profile(s), create offers and events, engage with customer reviews, monitor business performance and act on insights. Through Visit Saint Paul's partnership with Locl, businesses in Saint Paul are eligible for premium access to Locl for free through 2022.
Visit Saint Paul's partnership with Locl provides these services to support businesses through recovery and into the future using tools and resources to enhance your business's digital presence through Google.
The impact is an improved perception and experience of the city, making Saint Paul one of the most digitally accessible cities that extends deep into our neighborhoods.
Why does this matter to my business?
How your business shows up in Google search results has never been more important than it is today and impacts how Saint Paul appears to potential visitors. Our goal is to equip individual businesses so that you succeed and our destination is elevated as a whole.
Most people find your business the same way you find things - by searching online.
More than 90% of internet searches happen on Google. Most of us heavily rely on Google to help make decisions, from planning where to go to actually making purchases. So how your business appears online, specifically on Google, matters!
Up-to-date Google listings are more likely considered to be reputable, attract more visits and are 50% more likely to lead to a purchase. Improving your presence in mobile web searches will connect more customers with your business. Locl’s analytics will also allow you to measure how much business your listing drives
How does Locl help businesses like mine?
Partnering with Locl ensures that businesses are positioned in the best way possible on Google.
Locl helps businesses manage profile updates, create offers and events, engage with customer reviews, monitor business performance and act on insights – all in one place for single and multi-locations.
Sounds great, how do I sign up!
Once you sign up you’ll receive tips for managing your listing, along with 18 months of historical search data, so you can easily track the impact of your efforts. To save time, you can update your listing, respond to customer reviews and publish social media-style posts all from right within your customized Locl dashboard.
Visit Saint Paul is covering the cost of premium access to Locl for Saint Paul businesses through 2022. This includes special features like the ability to schedule posts (events, deals and more) as well as upload photos to your listing in bulk.
We encourage all Saint Paul businesses to take advantage of this opportunity. The goal is to connect more customers with your business — and it’s free through 2022!
Join these businesses that are already taking advantage of Locl's benefits:
Anderson Race Management | Block Portrait Studios | BP - Sunray Gas & Full Service Auto Repair | Burger Dive on Bay Street | Can Can Wonderland | Carter Avenue Frame Shop | DoubleTree by Hilton Hotel St Paul Downtown | El Burrito Mercado | Field Guide Inc | Historic District Bed and Breakfast | J. Selby's | Jeannine Marie Photography | Landmark Center | LUSH Lounge & Theater | Ordway Center for the Performing Arts | POTLUCK | Rival House Sporting Parlour | Smack Shack | StormSister Spatique LLC | Teeny Bee Boutique | The Lexington | The Naughty Greek | The 'Wick Pub And Grill | Twin Cities Bridal Show - The Wedding Dream Expo | Twin City Model Railroad Museum | UNVEILED - The Ultimate Wedding Planning Event | Urban Growler Brewing Company | Urban Wok | Vision Studio | yellowbird coffee bar