Bring More Customers to Your Door with LOCL

Visit Saint Paul has partnered with Locl to help Saint Paul businesses improve their presence in mobile web searches.

Learn more about signing up with Locl to optimize your Google Business Profile listing, improve your presence in mobile web searches and measure how much business your listing drives.

What is Locl?

Why does this matter to my business?

How does Locl help businesses like mine?

How do I get signed up?

Through Visit Saint Paul's partnership with Locl, all businesses in Saint Paul are eligible for premium access to Locl for free through 2022.

What is Locl?

Locl is an online service that builds on the Google Business Profile program framework. Locl makes it a lot easier for single and multi-location businesses to manage their profile(s), create offers and events, engage with customer reviews, monitor business performance and act on insights. Through Visit Saint Paul's partnership with Locl, businesses in Saint Paul are eligible for premium access to Locl for free through 2022.

Visit Saint Paul's partnership with Locl provides these services to support businesses through recovery and into the future using tools and resources to enhance your business's digital presence through Google.

The impact is an improved perception and experience of the city, making Saint Paul one of the most digitally accessible cities that extends deep into our neighborhoods.

Why does this matter to my business?

How your business shows up in Google search results has never been more important than it is today and impacts how Saint Paul appears to potential visitors. Our goal is to equip individual businesses so that you succeed and our destination is elevated as a whole.

Most people find your business the same way you find things - by searching online.

More than 90% of internet searches happen on Google. Most of us heavily rely on Google to help make decisions, from planning where to go to actually making purchases. So how your business appears online, specifically on Google, matters!

Up-to-date Google listings are more likely considered to be reputable, attract more visits and are 50% more likely to lead to a purchase. Improving your presence in mobile web searches will connect more customers with your business. Locl’s analytics will also allow you to measure how much business your listing drives

How does Locl help businesses like mine?

Partnering with Locl ensures that businesses are positioned in the best way possible on Google.

Locl helps businesses manage profile updates, create offers and events, engage with customer reviews, monitor business performance and act on insights – all in one place for single and multi-locations.

Sounds great, how do I sign up!

Register here:

Once you sign up you’ll receive tips for managing your listing, along with 18 months of historical search data, so you can easily track the impact of your efforts. To save time, you can update your listing, respond to customer reviews and publish social media-style posts all from right within your customized Locl dashboard.

Visit Saint Paul is covering the cost of premium access to Locl for Saint Paul businesses through 2022. This includes special features like the ability to schedule posts (events, deals and more) as well as upload photos to your listing in bulk.