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Dine Saint Paul Campaign

Let’s Eat to Support Saint Paul Restaurants

Saint Paul is launching the  #DineSaintPaul campaign to support local businesses throughout the devastating impact the COVID-19 pandemic has had on the hospitality industry. Join us in encouraging locals throughout the Twin Cities to continue their support of Saint Paul restaurants and businesses by ordering from their favorite spots or finding new places to try.

The Campaign 

  • A paid campaign with Let’s Eat! Dine Saint Paul ads will be targeted to locals, directing them to DineSaintPaul.com.
  • Posts on Visit Saint Paul Instagram, Facebook and Twitter organic feeds and stories, will be promoting #DineSaintPaul and supporting local businesses. Businesses are invited to engage with the posts to let users know they’re open for dine-in, take-out and/or delivery.
  • By signing up for weekly emails, subscribers will be eligible to win gift cards purchased from local restaurants. Emails will include inspiration and tips for supporting local businesses through dine-in, take-out and/or delivery. 
  • Local food-focused influencers will be dining out and posting monthly, along with offering gift card giveaways

Let's Eat! Dine Saint Paul Promotional Video 

Presented by City of Saint Paul | Poem Written & Performed by Tish Jones

 

How to Engage

Restaurants and other businesses offering dine-in, take-out and/or delivery:

  • Post on your social media feeds tagging @VisitSaintPaul (FB & IG) or @SaintPaul (Twitter) and using #DineSaintPaul.
    • Highlight dine-in, take-out and delivery offerings and availability.
    • Show health and safety precautions at your business, including employees and guests wearing masks, social distancing, etc.
    • Add other relevant hashtags like #MySaintPaul, #SaintPaulRestaurants, #SupportLocal
  • Engage on #DineSaintPaul posts (yours and ours) to boost visibility and engagement.
  • Share photos that can be used for this campaign via this Crowdriff upload form.
  • Make sure we have your updated information on the online Restaurant Guide - send updates to cfey@visitsaintpaul.com
  • Share Dine Saint Paul information in your email marketing. 


Community Organizations and Leaders:

  • Post on your social media feeds tagging @VisitSaintPaul (Facebook & Instagram) or @SaintPaul (Twitter) and using #DineSaintPaul.
  • Engage on #DineSaintPaul posts to boost visibility and engagement.
  • Include Dine Saint Paul information in your email newsletters and on your website.
  • Know a Saint Paul restaurant that could use technical support or assistance? Refer them to the Restaurant Resiliency Program for FREE support to help set up a digital presence.


Sample Post Copy:
 

  1. Show your support of Saint Paul restaurants by signing up for the Dine Saint Paul newsletter and get the chance to win a gift card to a Saint Paul restaurant! #DineSaintPaul Sign-up: dinesaintpaul.com  
  2. Show your support of Saint Paul restaurants by sharing a photo and tagging #DineSaintPaul.
  3. Mask up, order up, and #DineSaintPaul


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